Fd Design — Hospitality Practice

Hospitality is not
a building type.
It is an experience
economy.

Fd Design brings together architecture, development strategy, and brand alignment to create hospitality assets that work — financially, experientially, and long-term.

25+
Years of
Active Practice
100+
Projects
Completed
3
Active Hospitality
Corridors
500K
Sq. Ft.
Designed
What We Do in Hospitality

Fd Design has been an active practice since 2000, working across hospitality, commercial, residential, and large-format development projects in India. Over the past two decades, the firm has developed a deep understanding of how hospitality projects are conceived, positioned, financed, and delivered.

Today, the firm operates at the intersection of design and development — advising on hospitality-led mixed-use projects that bring together land, capital, and brand partnerships into structured, executable opportunities.

Our current focus is on destination hospitality — projects in high-footfall tourism corridors where branded accommodation, experiential infrastructure, and long-term asset value converge.

Our Approach

From Concept to Capital —
A Complete Development Perspective

Every hospitality project we engage with is viewed through four lenses simultaneously. Design alone is insufficient. Strategy without execution is theoretical. We work where all four converge.

This is how development-grade hospitality gets built in India — where regulatory, financial, and design complexity all hit at the same time.

01
Strategic Positioning

Every hospitality project begins with a question: what does this destination need, and what will the market sustain? We start with demand, not design.

02
Development Architecture

We structure projects — not just buildings. Land utilization, development models, revenue mix, phasing strategy, and ownership structures are designed before the first floor plan is drawn.

03
Brand Alignment

We work with established hospitality brands — franchise operators, management companies, and brand affiliates — to identify the right flag for each project. Brand selection is a strategic decision, not an afterthought.

04
Design & Execution Leadership

With 25 years of practice, we bring design leadership that understands budgets, timelines, and the practical realities of delivery in the Indian context.

A firm that thinks like a developer and designs like an architect.
Established 2000 · New Delhi
Current Projects

Where We Are
Working Now

Fd Design is currently engaged in hospitality development projects across key tourism corridors in North India.

Current Project
Mathura–Vrindavan Region, UP
Active — Strategy & Concept Stage

Raya Heritage City

Hospitality & Mixed-Use Development · YEIDA Zone

A destination-scale hospitality development being conceptualized within the Raya Heritage City zone under YEIDA — one of the most significant tourism-linked urban development initiatives in Uttar Pradesh. The project envisions a branded hotel, villa development, wellness facilities, and event infrastructure positioned to serve the Mathura–Vrindavan spiritual tourism corridor.

Fd Design is leading as Development Strategy Consultant — responsible for concept positioning, land utilization strategy, brand alignment, and investor coordination.
Located within YEIDA notified development zone
Positioned for upper-midscale brand affiliation
Multi-stakeholder development partnership structure
Captures religious, wedding & wellness demand
Development Consulting

Hospitality Development

The complexity of hospitality development in India lies not in construction — it lies in alignment. Aligning land, capital, brand, approvals, and execution into a single coherent project is where most opportunities fail.

Fd Design offers development consulting that bridges this gap — working with land owners, investors, and hospitality brands to structure projects that are viable, bankable, and executable.

"We are not architects who consult — we are development strategists who understand architecture at its deepest level."
— Raghu Sharma, Principal, Fd Design
Our Consulting Scope
  • Hospitality concept development and positioning
  • Site assessment and land utilization strategy
  • Development model structuring (ownership, franchise, management)
  • Hotel brand identification and approach
  • Investor coordination and pitch preparation
  • Master planning inputs and design leadership
  • Feasibility thinking and revenue strategy
  • Stakeholder negotiation support
  • Project execution strategy
Who We Work With
Private land owners with hospitality-suitable land
Investors seeking structured hospitality asset opportunities
Hotel brands and franchise operators entering new markets
Developers seeking design and strategy leadership
Ar. Vaishali Sharma
Principal Architect, Fd Design
Ar. Raghu Sharma
Principal Architect, Fd Design
Strategic Partnerships

We work within
an ecosystem

Hospitality development does not happen in isolation. It requires the right brand, the right capital, the right approvals, and the right team — all moving together.

Fd Design actively engages with hospitality brands, franchise operators, investment groups, and specialist consultants to bring projects together. Our role is to be the intelligent centre of that network — holding the project vision while coordinating every moving part.

We are currently in active dialogue with upper-midscale and midscale hospitality brands for our projects in the North India tourism corridor.
Fd Design STRATEGY HUB HOSPITALITY BRANDS INVESTORS & CAPITAL LAND OWNERS SPECIALIST CONSULTANTS

Connect with Our Experts

Get personalized guidance from our team of experienced professionals. Whether it’s a design query or project consultation, we’re here to provide expert solutions tailored to your needs.

Get in Touch With us